Tower Digital Agency, a Hearst Digital Agency, Forges Strategic Partnership with Leading E-Commerce Solutions Provider Sellect

New York, NY (PRWEB) March 06, 2015

Tower Digital Agency, a Hearst Digital Agency, today announced an alliance with Sellect, an e-commerce technology firm located in New York City.

Sellect is an e-commerce platform designed initially for the fashion e-commerce market, but applicable to a variety of business verticals. Its functionality allows brands to track in real-time the status of all orders, from placement to payment to fulfillment and delivery, and if necessary, to return and refund. Its dashboard feature gives instant insight into each region of an online store’s performance. Content is easily updated with a simple-to-use drag-and-drop interface. Versatile and scalable, Sellect users can create pages for e-commerce, branded content and social media, with the ability to use still images or videography. The Sellect platform can integrate with social media platforms as well, including but not limited to Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube. Sellect imports social content automatically, and easily connects social content to product detail pages, thus making your social content shoppable.

Emarketer reported that 2014 US e-commerce retail revenues equaled $305.65 billion, 15.7% of the world’s total. Sellect is uniquely positioned to facilitate such online transactions in 2015 and beyond.

Tower Digital Agency, a Hearst Digital Agency, a full-service media buying, marketing and creative agency, intends to offer the Sellect platform to eligible advertisers, and reciprocally, provide marketing services to current Sellect clients. Tower accounts include the American Heart Association, Marriott, ShopRite and Housatonic Community College. Sellect works with high-end luxury brands like Judith & Charles, Monique Lhuillier, Mary Katrantzou, Botkier, and Larsson & Jennings.

Tower’s SVP Anthony Fasanella commented, “We’re incredibly excited to add Sellect to our carefully-vetted list of strategic technology partners. Enterprises that integrate Sellect into their web properties will see an immediate jump in shopping cart activity and productivity.”

“To have a media powerhouse like Hearst as an ally certainly can’t be underestimated,” noted Sellect’s CEO and Founder Tony King. “We’re honored to be chosen, and expect nothing but win-wins moving forward.”

About Tower Digital Agency, a Hearst Digital Agency:

The Tower Digital Agency, a division of the Hearst Media Corporation, helps businesses harness the innovative and expansive assets of Hearst’s partners, resources, technology and multichannel titles to identify, engage, grow and influence target audiences. The Agency brings together the company’s strategic experts, enormous reach and scale, award-winning content and breakthrough creative thinking to craft customized, applicable marketing solutions, producing communication strategies that deliver measurable performance against campaign objectives.

About Sellect:

Tony King, founder of Sellect, has over 15 years of experience in the fashion e-commerce space, having initially focused on developing in-house solutions for the Gucci Group and then going on to be the founder of CreateThe Group. In 2011, Tony addressed the digital needs of the fashion industry with a best-in-class platform. The result is Sellect, a system designed and built from the ground up to meet the precise standards of cutting-edge technology and the online fashion and lifestyle experience.

Sellect is backed by a solid and experienced investment team. Learn more at, or email info(AT)

Tony is also the founder and creative director of digital agency King & Partners.