The Tower Digital Agency, a Hearst Corporation agency, helps businesses harness the innovative and expansive assets of Hearst’s partners, resources, technology and multichannel titles to identify, engage, grow and influence target audiences. We bring together the company’s strategic experts, enormous reach and scale, award-winning content and breakthrough creative thinking to craft customized, applicable marketing solutions. We start with a client’s customer profile, relevant consumer and market insights. These inform a thorough analysis of each client’s products and services, producing communication strategies that deliver measurable performance against campaign objectives. With particular fluency in search, programmatic and social, Tower is your local curator and concierge for Hearst’s suite of global offerings.
Why Use Tower? The Tower Agency’s forte is finding, building and influencing integrated, cross-device readers, visitors, subscribers, buyers, shoppers, viewers, followers, fans …across Hearst and network properties and sites. We turn content consumers into brand investors by fostering long-term interaction between advertisers and specific populations, i.e. mothers aged 25-34 with household incomes above $75,000 that reside in select zip codes.
Tower does all the heavy lifting. We will research, compose and present customized media buying plans; prepare spec ads; analyze your business sector, current marketing program and initiatives, including keyword reviews and competitor data; provide tracking pixels to gather intel on web traffic; and act in concert with your agencies and internal marketing, advertising, PR and sales stakeholders.