Who We Are


The Tower Digital Agency, a Hearst Corporation agency, helps businesses harness the innovative and expansive assets of Hearst’s partners, resources, technology and multichannel titles to identify, engage and grow a brand’s target audience. We bring together the company’s strategic experts, enormous reach and scale, award-winning content and breakthrough creative thinking to craft customized, applicable marketing solutions.
We start with a client’s consumer profile and relevant consumer and market insights. These inform a thorough analysis of each client’s products and services, producing communication strategies that deliver measurable performance against campaign objectives. With particular fluency in search, programmatic and social, Tower is your local curator and concierge for Hearst’s suite of global offerings.

What We Do


  • Media Buying

    media

    Media Buying

    Contextual

    Programmatic Premium

    Network

    Native

  • Search

    web-icon

    Search

    Search

    SEO

    SEM

  • Social

    social-icon

    Social

    Social Media Management

    Ad Targeting

    Social Listening

    YouTube TrueView

  • Mobile

    mobile-icon

    Mobile

    Web and In-App Banners

    Geotargeting

  • Ecommerce

    ecommerce

    Ecommerce

    Sellect is an eCommerce platform
    and content management system
    designed specifically for the
    fashion eCommerce market.

    Sellect eCommerce Platform Site

  • Plus

    plus-icon

    Plus

    PR/Reputation Management

    SMS

    Photography/Videography

    Ad Creative

    Web/Landing Page Builds

    Retargeting

Media Buying

media

Media Buying

Contextual

Programmatic Premium

Network

Native

Search

web-icon

Search

Search

SEO

SEM

Social

social-icon

Social

Social Media Management

Ad Targeting

Social Listening

YouTube TrueView

Mobile

mobile-icon

Mobile

Web and In-App Banners

Geotargeting

Ecommerce

ecommerce

Ecommerce

Sellect is an eCommerce platform
and content management system
designed specifically for the
fashion eCommerce market.

Sellect eCommerce Platform Site

Plus

plus-icon

Plus

PR/Reputation Management

SMS

Photography/Videography

Ad Creative

Web/Landing Page Builds

Retargeting

News and Press


Tower Digital Agency, a Hearst Digital Agency, Forges Strategic Partnership with Leading E-Commerce Solutions Provider Sellect

New York, NY (PRWEB) March 06, 2015 Tower Digital Agency, a Hearst Digital Agency, today announced an alliance with Sellect, an e-commerce technology firm located in New York City. Sellect is an e-commerce platform designed initially for the fashion e-commerce market, but applicable to a variety of business verticals. Its functionality allows brands to track…

Read more »

Our Happy Clients


  • Marriott’s Carlton Hotel in New York City had no reservations about using Tower’s social media team to maximize room occupancy year-round.

    carlton-logo

    C For Yourself

    Carlton Hotel

  • Kids and adults alike were looking for high-speed fun in Danbury. Tower put OTK’s marketing “on track” by using mobile geo-fencing and conversion zones, driving awareness to Connecticut’s top indoor go-karting facility.

    indoor blue one

    The Fast And The Curious

    On Track Karting

  • Chic and ultra-lux label Monique Lhuillier chose the Tower to help influence high-income women in select metros across the US.

    monique lhuillier logo

    One Way To The Runway

    Monique Lhuillier

  • Tower elevated foot traffic to this BevMax superstore franchise with search and social, especially supporting holiday purchases.

    WINDOWS print

    Summer Is Served

    BevMax

  • Higher education is one of Tower’s primary verticals, bringing new students to schools like the University of Bridgeport and Norwalk Community College.

    ncc-logo

    That’s How We (En)Roll

    Higher Education

  • The Connecticut Lottery turned to Tower to build brand awareness for their “5 Card Cash” game.

    ct-lottery

    #CouldBeYourTurn

    Connecticut Lottery

  • A regional AdWords campaign reminds homeowners throughout the Northeast about “the power of choice” when it comes to utility providers.

    con-ed-sol

    Helping Energy Consumers Make The Switch

    Con Ed Solutions

  • Integrated print, search and social messaging spreads the word about Contemporary Dental’s affordable implants.

    contemporary-implant

    Nothing But The Tooth

    Contemporary Dental

  • Shopping carts are full of groceries from ShopRite and PriceRite, thanks to email and mobile coupon offers delivered by Tower.

    shop-rite

    Aisle Be Seeing You

    ShopRite and PriceRite

  • Naked Underwear and their agency Case Study Brands came to Tower for a strategic events and merchandising blueprint.

    underwear-model

    Creative Briefs

    Naked Underwear

  • The American Heart Association partners with Tower to create and share content around its Go Red For Women initiative.

    america-heart

    Never Miss A Beat

    The American Heart Association

  • Agway’s been around forever, but 4 locations in particular wanted to remind homeowners and farmers that they’re still around, and carry everything from seed to feed. Tower accommodated with fresh radio spots and illustrations for their display ads.

    ALL ANIMALS smaller

    An Old Brand Needed A Hand

    Agriventures Agway

  • Tower worked with traditional print advertiser Greentree Toyota in producing a new tagline and using targeted banners to lift new car sales.

    greentree logo final

    Auto Motivated

    Greentree Toyota

  • Iconic high-end women’s fashion house Elie Tahari tasks Tower with driving online shoppers to its ecommerce site via programmatic banners, Facebook ads and Google AdWords.

    Elie-Tahari-logo

    Fashion Forward

    Elie Tahari